A Complete Guide to International SEO

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Search engine optimisation (SEO) helps your website in gaining visibility and reaching the top search results. According to research, Google has 3.5 billion searchers per day. It means that you have a massive opportunity to attract new customers.

If your business is expanding and you want to market outside of your local market, then what should you do? The International market brings along great competition so how can you beat your competitors there? What steps should you take to create an effective International SEO strategy? In this article, we will discuss International SEO, the factors that affect it, and how you can develop an effective strategy for your business.

What is International SEO?

International SEO refers to a set of strategies and practices used to optimise your website for other countries. It helps your business in reaching new markets to drive reliable ROI. Remember that if you want to increase your website’s reach to multiple countries then you will need a website structure that supports those countries.
International SEO isn’t as easy as it sounds. Instead, it is a highly technical job that is better done by SEO service providers.

Questions to Ask About International SEO

If you are clueless about where you should start with your International SEO, then here are the questions that you should ask yourself:

  • What are you up to? Your goals and objectives?
  • What is your target country or language?
  • What localisation factors matter most?
  • Should you build local links?
  • Does social media matter?
  • What about your current keyword research? Is it good enough?
  • Are you using the right tools and talent?

Factors that Affect International SEO

The following factors impact your International SEO:

Customer Reviews

Customer reviews directly impact your SEO efforts. If you have positive reviews on your website, it will boost your visibility and attract new customers to your website.

Mobile Responsiveness

Mobile responsiveness is also a crucial SEO ranking factor. If your website is capable of providing an excellent experience to users worldwide, it will impact your overall search rankings.

Google My Business Account

Google my business account profile helps Google in seeking out your geographic and language metadata. So make sure to keep your profile updated to let Google know where your company is operating.

Link Building

Link building indicates the authoritativeness of your website so make sure to get high-quality backlinks from International sources.

How can you Develop an Effective International SEO Strategy?

Struggling with developing an effective International SEO strategy? Let’s dive into details about how you can start.

Know your Target Audience

In the first step, choose your target market and audience. It is because if you make informed and focused decisions only then you can generate better results.

Determine Whether you will Outsource your International SEO

Would you hire an International SEO agency or not? Hiring an SEO service is a better option as they have experts who understand how SEO works on Google. So, they will plan a tailored strategy based on your business goals.

Conduct your Keyword Research

Keyword research is a critical factor to consider in International SEO. You cannot use your local keyword research to target the International market. To conduct proper International keyword research before targeting other countries.

Select the Right International Domain Structure

Your website’s domain structure Will determine how search engines will find your content. Here are the different options of domain structure:

  • ccTLD
  • gTLD
  • ccTLD or gTLD with subdomains
  • ccTLD or gTLD with subdirectories

Optimise your Content for the Original Language

Your content should be optimised for your target region and its local language. For this, you should check translations, TLDs, and content assets to see if they are aligned with local expectations.

Tools for International SEO

If you want to maximise the efficiency of your International SEO, then you should consider using the following tools as they will provide useful insights about your website progress, the impact of your content worldwide, and determine your position on Google search.

  • Hubspot
  • Google Search Console
  • Ahrefs
  • Moz
  • Semrush
  • Google Analytics

International SEO: Best Practices

Here are some of the best practices that you should follow:

  • Always answer the questions in the region’s native language
  • Carefully translate the existing content
  • Ensure that your strategy provides an exceptional user experience
  • Avoid redirecting users automatically based on their IP address

Find the Best SEO Service Singapore

If you are planning on increasing your reach beyond local markets, then it’s worth spending on International SEO. Know that the competition in the International market is much higher compared to the local market, so make sure to develop a comprehensive strategy. Need help with optimising your International SEO? SEO Singapore is here to help. We offer local and International SEO services at affordable rates. Our strategist will come up will a powerful SEO plan that will set you apart from your competitors. Contact us now to find out more.

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