How To Link Google AdSense Account To Google Analytics 4 [GA4]

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  • How To Link Google AdSense Account To Google Analytics 4 [GA4]

There is a major breaking for publishers who utilise Google AdSense to make money. Your Google AdSense account and Google Analytics can now be linked. Since June 15th, 2023, Google has made this new function available to everyone. This link generates exciting new options to improve your website’s operation and revenue.

You must take a few simple steps in order to set up this connection:

Step 1: Prerequisites for Connecting AdSense to GA4

There are two crucial prerequisites before you start:

Permission: You should be authorised to use Google AdSense and Google Analytics 4 respectively.

Account NameDescription
Google AdSense:Access to the administration
Google Analytics 4:Editor access or higher

Step 2: Google Analytics 4

On your website, make sure Google Analytics 4 is correctly installed. You may use my tutorial on how to install GA4 on your website if you haven’t already.

Once you have these prerequisites in place, you’re ready to proceed to the linking process.

Linking AdSense and Google Analytics 4

To link your Google AdSense account with GA4, follow these steps:

  1. Log in to your Google AdSense account.
  2. Navigate to “Account” -> “Access and Authorization” -> “Google Analytics Integration.”
  3. Click on the “+New Link” from the menu.
  4. Choose the relevant GA4 property.
  5. Click “Create Link.”

Once you’ve completed these steps, you’re Google AdSense and GA4 accounts will be successfully linked. Within the next 24 hours, GA4 will start receiving data from your Google AdSense account.

Working with AdSense Data in GA4

The integration between Google AdSense and GA4 introduces a range of new dimensions, metrics, and events that provide valuable insights into your ad performance. After the 24 hours, your GA4 property will automatically track the following events:

Event NameDescription
ad_click:Tracks user clicks on ads.
ad_impression:Monitors when users view ad impressions.
ad_query:Records ad requests, crucial for merging GA4 and AdSense data.


These new events bring along additional dimensions and metrics, including:


GA4 DimensionDescription
Ad format:Displays the AdSense ad format dimension.
Ad source:Utilizes the AdSense publisher ID.
Ad unit:Represents the AdSense ad unit dimension.
Page path + query string and screen class:Captures the placement of AdSense ad units.


GA4 DimensionDescription
Ad unit exposure:Measures the time users are exposed to ads.
Publisher ad clicks:Tracks AdSense clicks.
Publisher ad impressions:Record impressions for AdSense.
Total ad revenue:Summarise all advertising income, including AdSense and other advertising income.


Also Read: How to Monitor Website SEO Performances in Looker Studio

Within Google Analytics 4, there are two methods to get at these insights: through default reports and GA4 Explore.

Google Analytics 4 has a default in-built report to see the performance of the ads on your website. You can access it in Reports -> Monetisation -> Publisher ads.

default in-built report

Final Thoughts

You may now link your Google AdSense and Google Analytics 4 accounts as of June 15th, 2023. Three new events are introduced by this integration, each with unique dimensions and metrics. With the help of these technologies, SEO services in Singapore or any individual can optimise their website’s ability to generate revenue.

Please feel free to contact me if you have any questions about this integration or want help with setup. Your success is crucial, and I’m here to support you!

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