How to Monitor Website SEO Performances in Looker Studio

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Get Actionable Performance Data by Using Looker Studio Template

If you manage a website or an online business, you’re probably aware of the significance of Search Engine Optimisation (SEO) in bringing customers to your website. Tracking your SEO performance might be challenging because it is a complicated field. But have no fear—Looker Studio has created a template to enable you to accomplish that.

But before starting, let’s understand what exactly Looker Studio is!

What is Looker Studio?

Looker Studio is the business intelligence and data analytics platform that help organisations to make data-driven choices. It offers a set of tools for data exploration, visualisation, and collaboration, enabling organisations to gain insight into their data and come to better-informed decisions.

One of the best features of Looker Studio is that it offers a large selection of templates to get you started with your data analysis. These templates cover a variety of corporate operations, including sales, marketing, finance, and other areas.

Looker Studio to Track SEO Performance

You may track the SEO performance of your website using the template that Looker Studio offers. This template is designed to assist you in understanding how your website is doing in search engine results pages (SERPs), what keywords are bringing visitors to your site, and how you may raise your ranks.

The template comprises a dashboard that gives you a quick glance at how well your website is performing in terms of SEO and a number of reports that provide you with more particular information about your SEO performance.

  • Dashboard Overview

The dashboard offers a quick peek at the SEO performance of your website. The following metrics are included:

  1. Organic Search Traffic: The volume of visitors coming to your website through natural search results.
  2. Search Engine Visibility: The proportion of clicks coming from search engine results pages (SERPs) on your website.
  3. Top Keywords: The search terms bring in the most website visitors.
  4. Average Position: Your website’s average position appears in search results for each of your main keywords.
  5. Backlinks: The number of backlinks on your website.
  • Reports

100+ Looker Studio gallery of free reporting templates– 


The template comes with a number of reports that offer more thorough details on specific aspects of your SEO success. These reports consist of the following:

  1. Keyword Rankings: This report displays the evolution of your website’s position for a range of keywords. It enables you to keep tabs on your progress and identify areas that require progress.
  2. Top Pages: This report identifies the web pages on your site that receive the most visitors from search engines. It enables you to identify your best-performing pages and rank-improve them.
  3. Backlink analysis: The websites that link to your website are displayed in this report. It enables you to locate and create more high-quality backlinks.
  4. Competitor Analysis: This report compares the SEO success of your website with that of your rivals. It enables you to pinpoint your areas of improvement and create plans to outperform your rivals.

Read More: Latest Google Core Update 2023

How to Build the Report in Looker Studio?

Using the SEO performance template to create a report in Looker Studio is simple. Below, we are mentioning the steps to create a report:

Step 1: Choose the Report Type

There are several different report types available in Looker Studio, including tables, charts, and dashboards. Choose the report format that best suits your requirements.

Step 2: Choose the Data Source

Looker Studio

Choose the information source you want to incorporate into your report. You will use the information from your website analytics and SEO tools in this situation.

Step 3: Choose the Metrics and Dimensions

Choose the metrics and dimensions you wish to use in your report. For instance, you might choose the “Keyword” dimension and the “Position” statistic to create a report that outlines how your website ranks for particular keywords.

Step 4: Pick Your filters


You have to select the filters you want to apply to your report. You can use filters to limit the data shown in your report. For instance, you might want to create a report that only displays information for a certain amount of time or for a particular webpage on your website.

Step 5: Make the Report Your Own

Customise the report to your specific needs. A variety of customisation choices are offered by Looker Studio, including colour schemes, chart kinds, and layout options.

Step 6: Save and Share the Report

After creating your report, you can save it and share it with others. You may integrate your reports on your website or in a presentation, as well as share them with particular individuals or groups using Looker Studio.


Tracking the SEO performance of your website is essential for the success of your online business. Looker Studio offers an effective template that can assist you in learning more about your SEO performance and creating plans to raise your rankings. You may develop a data-driven strategy for your SEO efforts and increase traffic to your website by tailoring the template to your particular needs.

But still, if you are facing any problem, you can take help from professionals. SEO Singapore is the leading SEO Service provider in Singapore that helps you make use of Google Data Studio effectively. Our experts have immense knowledge that can assist you in utilizing this tool!

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