How to Optimize for Rich Snippets: Step-by-Step Guide

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The most obvious outcome of SEO is to achieve high organic ranks, but there are other factors to consider if you want to succeed in your search.

Numerous studies have shown that rankings have the strongest influence on organic click-through rates; you have to stand out in a sea of competing results. This is where rich snippets can help!

What exactly are rich snippets, why are they crucial for SEO, and how can you prepare for them? In this blog, you will get all your answers!

What are Rich Snippets?

Rich snippets are Google Search results that have been improved with extra information or features. These detailed results give users more visual interest, information, and value.

Your overall organic CTR (click-through rates) can go up if you use your SEO strategy to target rich snippets.

Why are Rich Snippets important for SEO?

Your website will stand out from the competition with the help of rich snippets. Searchers may see instantly that your site has what they’re seeking due to the increased amount of your relevant content that appears on the search results page, which encourages them to click. By occupying all that additional space with your larger listing, you also move your rivals further down the screen, making your website the searcher’s first choice.

Various Types of Rich Snippets

There is a great variety of rich snippets. We have curated the list of common types of rich snippets:

  • Product Markup 

Markup appears for particular products and contains information on things like price, availability, and review ratings.


  • Music

This markup displays details about music, including albums, release dates, and much more.

  • Reviews

In the search results, the reviews markup will show the star ratings under a snippet. You can receive a rating of up to 5, with 5 being the highest and 1 being the lowest.


  • Events 

Events markup is required to offer details on certain events, like their location, start time, end time, dates, and more, depending on what you want to show about that event.

  • Recipes

You can put structured data on your recipe website when you utilize recipe markup. And only recipes are affected by this.

Rich Snippets

How Will You Create Rich Snippets?

Below, we are mentioning the step-by-step guide on how to create rich snippets!

Step 1: Determine Which Information You Want Google to Emphasize

You can specify what kinds of information Google should provide in its search results based on the content and structure of your webpage. Do you write articles? An event page? A product page? For the various types of snippets you have access to, below are a few examples of details that are contained in rich snippets:

  • The article title, author, meta description, publish date, featured image, and other information can all be tagged.
  • Restaurant sites allow tags for food items, prices, descriptions, photos, calories, and other information.
  • You can add tags for things like product names, ratings, costs, and availability, as well as other things.
  • You can add tags for the event title, speakers, agenda, dates, and other information.
  • The following tags can be added to a recipe rating: ingredients, finished product image, cooking time, total calories, and more.

Step 2: Use Google’s Structured Data Markup Helper to Define Your Website

How do you make the tags mentioned above? It’s unfortunately not as simple as saying, “Here’s the product’s price” in the HTML of your webpage and hoping Google would get the message. The company provides a helpful tool for building structured datasets based on the sort of webpage you’re publishing, which helps you appropriately express this information to Google. This is called the Structured Data Markup Helper.

Also Read: Complete Guide on How to Rank #1 on Shopify

Step 3: Create Microdata for Your Website Using the Data Type

Microdata is a means to mark stuff that explains what it stands for. For instance, there are many different pieces of information on an event, such as the location, time, name, and category. Then, you can effectively tell Google, “Here is my event and the most crucial information people should know about it.”

How is Microdata Used?

Microdata covers your text in very basic HTML tags, like span or div, to give each piece of information a descriptive name. Here is an example HTML block that displays some of the basic details about myself:

<p>My name is Terrence See, and I was born and raised in Singapore. I’m on the marketing team at SEO Singapore Pvt Ltd, an all-in-one marketing software company in Singapore.</p>

Did you see how the copy above has p tags at the start and end? This indicates text that uses standard paragraph formatting. The content above is identical to every other paragraph on this page and has nothing special about it. Due to this, Google finds it difficult to read it the way you might wish. Here is the same HTML tagged with microdata.

<div itemscope itemtype=””> My name is <span itemprop=”name”>Sofia</span>, and I was born and raised in Singapore. I’m the <span itemprop= “title”>Head of Prospect Marketing</span> at <span itemprop= “affiliation”>SG Pvt Ltd</span>, an all-in-one marketing software company in Singapore. </div>

These HTML tags explain to Google what each section actually is. This is about a person, as indicated by the “person” tag. The text after the “name” tag indicates that it is my name. The “title” element specifies my job title. The “div” tags contain the entire HTML piece, so Google is aware it can highlight it in the snippet for my article, given the relevant search keyword a user might type.

How to Create Microdata?

Once you’ve chosen your data type in the previous step, you’ll be brought to a page where you may automatically link specific webpage details with microdata that defines those details. For instance, you can create microdata for an article’s author by selecting “Author” from the dropdown menu that appears when you highlight the author’s name on the webpage, which Google projects on the tool’s left side.

Step 4: Use This Microdata to Generate New HTML

You’ll now build new HTML strings from the microdata you generated in the previous phase. After you’ve completed giving each section of your website a suitable tag, click the red “Create HTML” button in the tool’s upper-right corner.

Step 5: Add This Microdata to Your Content as A Tag

Each tag you created in step 3 will be listed in a block of code that you can then place into the HTML of your post once your HTML has been correctly created. This code will be inserted into your content management system (CMS). Google advises placing the HTML it developed for you in your article’s “head section.

Step 6: Check Your Rich Snippets

Another useful feature of Google Webmaster Tools is to test your rich snippet. If your rich snippets are showing up in Google’s search results, this will verify whether Google can read your markup data.

Don’t panic if you don’t see your rich snippets in Google’s search results. Google needs a few weeks to crawl and index this additional data.

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