Ranking #1 on Shopify is certainly the dream of every e-commerce business owner. But most of them lack direction and don’t know how to get more traffic and increase sales.
We live in a digital area, where we constantly need to work on our marketing strategies to leave our competitors behind. Managing online marketing can be challenging and requires expertise, that’s why you should hire the best SEO company in Singapore. They have professionals who will guide you on every step.
Do want to know how digital marketing strategies work and what can you do to boost your ranking? In this guide, we will discuss some steps that will increase your visibility and traffic.
Steps to Master SEO for Shopify
There is so much you can do with Shopify to boost your ranking. Here’s how you can master SEO to gain visibility in SERPs:
Optimise your Shopify Site Structure
Your SEO success depends upon the content you upload to your page. So, make sure your content is well optimised and organised so that the user can easily find the information they are looking for. If your content is easy to find, the users will spend more time on your website, viewing more pages, which will ultimately increase your rankings.
To facilitate the user and search crawlers, keep your site structure as simple as possible. Avoid adding too many categories or subcategories to your content. For instance, if your website has a simple structure then your products and services will only be a couple of clicks away from your homepage.
Also, add about us and contact us section on your website to let the audience and search crawlers know that you are credible and trustworthy.
Improve the User Experience
If you provide a promising user experience, only then the users will revisit your website. Here’s how you can provide a better customer experience:
Boost your Website Speed
Website speed is directly proportional to how much time a user will spend on your site. If your website responds quickly and doesn’t cause any frustration to users, they will be satisfied with your service. Want to make your Shopify store faster? Here’s how you can:
- Use mobile friendly theme
- Use optimised and small images
- Delete apps that you’re not using
- Avoid using sliders
Use a Responsive Design
A responsive design means that your site will look great on any device i.e., Desktops, mobile phones, and tablets. It improves the user experience and prolongs the time users spend on your website. In turn, this will improve your rankings and increase conversion rates.
Note: Your website should work smoothly on mobile as most of the shoppers are buying from their mobile phones.
Find the Right Target Keywords
Keyword research is the foundation of a successful SEO strategy. But how can you find the relevant keywords to attract the audience? Start by making a list of five relevant topics to the product or service you are selling. Now consider yourself as a potential customer and think about which search terms would you use to search for that particular product? This will make your research much easier and simpler.
Also search for social media hashtags related to your products, content on your competitors’ websites, and forums related to your products.
Optimise your Shopify Product Pages
Once you have a proper site structure and a list of target keywords the next step is to optimize your Shopify store’s page. Optimise the following pages with the relevant keywords to generate more traffic:
- Top selling product pages that are most profitable and have a high conversion rate
- Pages that generated the most buzz while launching your store
- Pages for products related to the most searched keywords you found
Optimise Title Tags for Categories
Here’s how you should add your keywords in title tags:
Keyword 1 – shop for keyword 2 – store name
Optimise Title and Meta Description for Products
Always write original content in your title and meta description. Carefully stuff the keywords in your content so that it looks natural.
Build Links to your Store
Backlinks is an off-page optimisation strategy that indicates the authoritativeness of your website to Google. You should only focus on getting high-quality backlinks instead of several low-quality backlinks.
Rank Higher with Content Marketing
If you want to rank higher with content marketing, then you should always focus on creating original content. Your content is what separates you from your competitors and improves your overall website experience. Make sure to write high-quality and original content as it represents your brand. Content writing can be a daunting task but you can hire an SEO company in Singapore to help you through it.
Use the Best Shopify SEO Apps and Tools
Let’s take a look at the best Shopify SEO apps and tools that you can use to increase your website ranking.
- SEO Plugin
- Smart SEO
- SEO image optimizer
If you follow this guide, you can quickly make it to the top search engine results. Need help with your SEO? Get in touch with SEO Singapore today! We offer a range of SEO services at affordable rates.