Artificial Intelligence and Its Role in SEO

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Today, more than 80% of marketers rely on artificial intelligence (AI) for strategies such as search engine optimisation (SEO) and content marketing. Even Google crawlers gather data from AI for delivering better and more relevant search engine results.

Are curious to find out more about artificial intelligence and how it impacts your SEO? In this article, we will discuss artificial intelligence and its role in search engine optimisation.

What is AI-Powered SEO?

AI-powered SEO relies on artificial intelligence to deliver optimised search results. It helps in improving website rankings, making fast and informed decisions, and frees us from monotonous tasks.
Over the past few years, AI and SEO are being used together because of their remarkable benefits. AI plays an important role in developing SEO strategies. From keyword research, competitor analysis, and search intent research, AI helps businesses in improving their overall performance in SEO.

How can Artificial Intelligence Improve your SEO?

Keyword Research

Keyword research is an important element in SEO which is time-consuming and requires skills. But with AI-based research tools, you can simplify the process of research. These tools will provide you with a list of top-ranking keywords with just a few clicks. The commonly used keyword research skills are SEMRush, Ahrefs, and Moz.

SEO Audit

AI-based tools are capable of conducting SEO audit of your website within seconds. With such powerful insights about your website, you can quickly identify your weak areas and start working on them already.

Optimise Content

If you want to gain a Google ranking, then you must provide high-quality content, free of errors. However, if your content has spelling and grammar issues, it will negatively impact your ranking. This is where AI technology comes to play. Tools such as Grammarly provide automatic suggestions to ensure that your content is of the highest quality.

Voice Search

Voice search is becoming increasingly popular in 2022. With AI-based tools, you can optimise your search queries to make them more conversational.

Link Building

When you rely on AI-based tools for building, it automatically restructures your link building to push link flow. Moreover, it reduces link loss, eliminates the factors which negatively impact your link building, and drives traffic to high converting web pages.

What can Artificial Intelligence do for your SEO Strategy?

From keeping you ahead of your competitors to helping you rank higher in search results, an AI-powered SEO strategy can take your business to a new level. Here are some of the benefits that you can achieve by integrating AI in your SEO.

More Effectiveness, Efficiency, and speed

If you want to stay competitive in the digital world, you need to become more efficient, and more productive with your digital marketing. AI is highly automated, which saves your time by doing all the hard work. From developing software code, keyword research, and digital content creation, AI will take care of everything.

Improve the User Experience and Customer Satisfaction

AI-based tools collect data on users’ interests to provide them with a relevant, useful, and personalised experience. If you are successful in providing a personalised experience to your users, they will definitely come back.

Higher Rankings

AI tools ensure to boost your ranking on search engine results pages. It tells you exactly what content and keywords your audience is searching for the most, so you can efficiently create the relevant content to engage with them.

How to Apply AI SEO in your Business?

Now that you know about the promising benefits of AI for SEO, you must be wondering how you can apply it in your business? Here’s how:

Targeted Keywords, and Content

AI tools let you know exactly what your audience is searching across search engines. They also provide your suggestions about what type of keywords you should add to new content to attract more audiences to your website. When you have such valuable insights, you can produce more optimised content.

Smarter Text and Voice Search

Today, users are relying on voice search instead of text search. Voice search is completely based on artificial intelligence technology so by incorporating AI voice search in your SEO, you can gain 100 times more customers.

Local SEO Searches

Artificial intelligence can significantly increase your local SEO searches. How? It makes sure that the modification in your listing or Google my business profile is displayed appropriately on search engines.


In this fast and digital world, AI-powered SEO is what you need to reach your target audience. Haven’t started working on it yet? It’s okay. You can hire an SEO agency to manage the SEO for your business.

SEO Singapore is a professional and trustworthy SEO agency with years of experience. We have helped countless industries in reaching to the top SERP. Contact us now to find out more about our SEO services.

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