SEO trends are continuously evolving with time which means that whatever worked for your website last year might not work this year. So, if you don’t keep up with the ever-changing Google algorithm, you will be kicked out of the competition and can never reach your business goals.
Don’t know what SEO trends are popular in 2022? In this guide, we will discuss the top SEO trends in 2022 so you can stay on top of the website metrics.
Core Web Vitals
Core web vitals are the factors that Google uses to determine the user’s experience of the website. It is among the top SEO ranking factors. So, if you improve your vitals, it will have a positive impact on your search engine performance.
Core web vitals comprises three elements including:
Largest Contentful Paint (LCP)
It is the amount of time taken by the largest content to load on the webpage.
First Input Delay (FID)
It defines the amount of time it takes for the website to respond to the user’s first interaction.
Cumulative Layout Shift (CLS)
It defines how many layout changes your webpage has gone through, during its lifespan.
People Also Ask
It is the most commonly used feature of search engines. According to a study, 50% of search queries are based on ‘people also ask.’
So, if you want to make it to the top search results, you must provide answers to commonly asked questions about your services or products. You can either add questions with H2, H3, and H4 or even create a separate section for frequently asked questions.
EAT
Expertise, authoritativeness, and trustworthiness (EAT) are critical SEO factors that Google uses to determine the quality of your content. Follow these guidelines to improve your EAT factor.
- Create original, relevant and informative content
- Add references
- Include a bio that represents the expertise of water
- Never rely on auto-generated content
- Don’t spend too much on advertisements and paid campaigns
High-Quality Backlinks
Backlinks are defined as those links from one website which lead to the webpage on another website. The trend of high-quality backlinks is still in demand in 2022 and doesn’t seem to go away anytime soon. It is because backlinks indicate the authenticity of your website.
When it comes to creating backlinks, quality is always preferred over quantity. One high-quality backlink is better than 10 low-quality backlinks.
Image and Video Optimisation
The trend of adding images and videos to content is becoming popular every year. No doubt that it is a powerful SEO strategy as it significantly increases the traffic and ranking of your website. According to a study, video will constitute about 80% of web traffic by the end of this year.
Artificial Intelligence Content
Artificial intelligence has given a new direction to how people interact with each other on online platforms. Today, content creators are using artificial intelligence for content creation. It is the best strategy for creating high-quality optimised content in a short time span.
Always edit AI-generated content before uploading it to your website to ensure its high quality.
Longform Content
Most people believe that high-quality content is enough to get your website ranked on search engines. However, according to the latest report on the state of content marketing, long-form content is likely to gain three times more traffic and shares as compared to short content. It is because Google believed that long-form content provides in-depth knowledge and analysis on a particular topic.
Voice Search and Inquiry
Voice search technology has become popular in 2022. Almost 50% of the population rely on voice search to search their queries. So, it’s important to optimise your website for voice search. Try to use longer phrases while optimising your voice search as they perform better with long and natural-sounding phrases.
Keyword Optimisation
Before you start creating content for your website, make sure to do proper keyword research. Create content having those relevant keywords. Don’t overstuff your content with keywords as Google might consider your website a scam and me penalise you for it.
Refresh Existing Content
Refreshing your existing content with new information, better images, relevant keywords, and details is important to maintain the Google SERPs ranking.
Schema Markup
Schema markup assists Google crawlers in understanding your content. If Google understands your content easily, it will create rich snippets which will attract more traffic to your website.
Conclusion
If you want to gain more traffic and increase the profitability of your business, then optimising your website according to the Google algorithm is the only option. Need help with your website SEO? SEO Singapore is a one-stop solution for all your SEO Singapore needs. Reach out to our team to find out how we handle SEO to make sure you stay ahead of your competitors. We are looking forward to helping you!
